When the Old Masters Were the PR Agents of the Rich and Powerful

“It was all about propaganda and P.R.,” said Jonathan Bikker, the curator of the Rijksmuseum exhibition. “I think that’s why the monarchy and the high nobility had such a strong hold on that format. They made it associated with them and them alone.”

The nobility would often use the full-length portrait to celebrate the union of two influential families. Such was the case with Henry IV, duke of Saxony, and his bride, Catherine of Mecklenburg, whose 1514 portraits by the German artist Lucas Cranach the Elder were opulently adorned in the colors of their coats of

Story continued at Source: https://www.nytimes.com/2018/03/14/arts/high-society-rijksmuseum.html

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