Rock & Roll Hall of Fame now free to Cleveland residents, thanks to KeyBank

CLEVELAND, Ohio – Starting Saturday, the Rock Roll Hall of Fame is free to all Cleveland residents for at least the next 10 years.

It’s a move that Rock Hall CEO Greg Harris said should more than double the number of Clevelanders who visit the museum, which draws a large portion of its guests – at least 80 percent – from outside the region.

The initiative, dubbed the CLE VIP program, is being funded by a $10 million grant from the KeyBank Foundation, and was announced at a celebration Saturday morning at the Rock Hall.

In an interview before the announcement, Harris

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