China’s Palace Museum, also called the Forbidden City, which has a history of nearly 600 years, has unexpectedly become an “online celebrity” on Chinese Internet thanks to its efforts in cultural products and self-promotion.
While some thought that the employees of the Forbidden City only focused on their professions and seldom cared about social responses, the fact is that they also hope to exhibit their research to the public.
According to Shan Jixiang, curator of the Palace Museum, only 30% of the total area of the Forbidden City was open to the public 5 years ago. But in the last year, that
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