Turin’s Egyptian Museum has introduced an exclusive two-for-one ticket offer for Arabic speakers, igniting a political debate in a country divided by opposing views on Europe’s migrant crisis.
The new promotion is part of a Museum campaign called “Lucky Arabic speaker,” and is displayed on buses throughout the city as well as on the subway.
The text of the promotion, which is written in Arabic script without an accompanying Italian translation and features a smiling Middle Eastern man with his veiled wife, reads as follows:
“It’s time to discover the wonders of the Egyptian museum, and now two can get in
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