As the Chinese tourism market matures, travelers are expanding beyond first-time interests such as major attractions and shopping to seek out deeper, more cultural experiences. Museums, in particular, stand to benefit.
Chinese visitors already make up a major proportion of museums’ attendees. One out of every three Chinese visitors to New York City visit the Metropolitan Museum of Art, and Chinese visitors are the second most common foreign nationality to visit the Louvre Museum in Paris. Naturally, these evolving Chinese tourists are also an integral part of museums’ attendee growth.
As the number of Chinese travelers going abroad grows, museums and cultural
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