City’s tricentennial ad campaign to focus on ‘great stories’

“For 300 years, great stories have started the same way: ‘One time, in New Orleans.’ “

That’s the message that New Orleans tourism officials plan to roll out starting Monday ahead of the city’s tricentennial celebration in 2018.

The roughly $9.2 million advertising campaign, which is being led by the New Orleans Tourism Marketing Corp., will kick off with two 30-second spots during the Saints’ nationally televised season opener against the Minnesota Vikings on Monday night.

“For the first time in our city’s history, our advertising will not be led by landmarks, attractions or even events,” Mark Romig, the tourism group’s president and

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